With the rise in digital marketing, there has been a significant rise in the popularity of SEO and content marketing also. Both SEO and content marketing are different but allied fields in broad digital marketing.
SEO and content marketing are the ones that increase the search engine result page ranking of your website and give you an edge over your competitors. The more quality-oriented SEO and content marketing you go, the more will be your brand’s value and vice versa.
And both SEO and Content marketing makes use of Google trends. Google trends not only helps marketers in keyword research but also offers them advanced search options which might not be available in other tools.
There are not one but many diverse ways to use Google trends to your advantage while doing SEO and content marketing. Using Google Trends can also serve as an effective strategy for SEO. No worries if you don’t know how to make proper use of Google trends as we have got you covered.
Here’s how you can use Google Trends when performing SEO and content marketing.
Tips To Use Google Trends
Using Google Trends for SEO and content marketing can work wonders for your business and is a great way to supplement your efforts. Let’s have an insight into how you can use Google Trends to your advantage.
Accurate data
The best way of using Google Trends is to get more accurate data by comparing keywords. Unlike other tools, Google Trends shows you a visual representation of traffic on a scale of 1-10. Initially, it is difficult to know if the trends are favoring the keyword searches or not but you can know these from the relative numbers after comparing these with the keywords.
Consequently, using Google Trends can give you access to accurate data which you can use in your marketing strategy.
Ideas for blog posts
Google Trends can also get you fresh and unique ideas for blog posts. Usually, people think that content writing is easy but in reality, it has its own set of challenges. The major challenge is figuring out what readers love to read and what they are looking for.
Luckily, you can get to know the trending topics to write easily, and all thanks to Google Trends. You can get access to specific topics and search queries of users. Consequently, now you can choose the trending topics and write the content accordingly.
Ideas for social media campaigns
Google Trends not only lets you know the trending blog topics for writing the content but it also gives you fresh ideas for your social media campaigns. Marketers put tons of effort into building their social media following and then come up with interesting content but fail badly due to the widespread competition.
But thanks to Google Trends as it can help you generate ideas for social media campaigns. The tool identifies the trending topics and builds creatives around them. Consequently, creating ideas for social media campaigns would become easier for you.
Boosts SEO
You can also use Google Trends to boost your SEO and content marketing. The tool can help you with organic search and also keywords research. No doubt that there are plenty of organizations doing marketing but very few of them are aware of the things which Google trends can do.
Fortunately, you can use Google Trends to identify relevant keywords and determine the accuracy of keywords from other SEO tools such as uber suggest and others. These tools can help you know if the keyword is valuable or not.
Besides this, you can also maintain tons of data and plan your future accordingly. Google Trends will help you develop your marketing strategy which in turn will give it a boost. With this, you can easily figure out if the trend can continue for years or not.
Long tail keywords
Google trends also assist you in finding long-tail keywords for paid campaigns. The success of your business depends on the keywords you choose for your business. With the Google trends tool, you can easily get the long tail keywords for paid campaigns.
Finding the long tail keywords for paid campaigns is not only significant from an SEO standpoint but is also crucial from a financial standpoint. The earlier you find the right keywords, the earlier you can market on paid ads.
It is something that appeals to your target audience and above all, they know what is trending. Consequently, there’s going to be tons of search volume to it.
Topic ideas for webinars
Conducting webinars has become pretty common these days as every marketer and organization does this to build relationships. But have you ever wondered how to choose the topic for the webinar?
Choosing an appropriate topic for your webinar seems easy in the beginning but is not when one looks for it. Thankfully, you can now find the trending topics for your webinars and reach out to your target audience.
Google Trends can help you find such great topics with which you can reach the right people and that too at the right time.
Final Thoughts
Being aware of all the latest trends is significant for marketers and Google Trends has made it possible. You can easily figure out the interests of your target audience from Google Trends and catch the attention of your audience.